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MTAA-RR » news » mriver » a global creative movement:

Jun 07, 2006

A GLOBAL CREATIVE MOVEMENT

posted at 13:01 GMT by M.River in /news/mriver

And speaking of the devil, let’s take a look in Ye Ol’ MTAA mail box…

Here is note from the youth marketing group “Look-Look.”

HOW WOULD YOU LIKE TO KICK-0FF A GLOBAL CREATIVE MOVEMENT?


from t.whid: Golly, that sounds fun!
Coca-Cola has asked us, Look-Look, to find the most creative thinkers and doers from all over the world to contribute original work to a new website. This collection of videos, animations, songs, photos, paintings, drawings, (and anything else you can dream up) will set the tone — and the benchmark — for a new generation of global creators. That’s why you’ve been handpicked for this invitation.


And it goes on to tell us we have a chance to win an iPod or something if we submit some music or art.

MTAA has always been interested in “setting the benchmark for a new generation of global creators.” I remember that just the other day, T.Whid and I sat around in some dim bar in Brooklyn yakin’ about how could we, as net-based performance and conceptual artists, voice the tone of our generation — even though, now in our mid 30s, we have probably passed the golden moment when each generation gets to self-define as a point of rebellion. At this point, a big dog (one of those pitbull mixes that I like and Tim thinks are ugly) walked into the bar and we lost our train of thought.

Anyhoo.

Although we are a bit busy right now and will not be able to make some new work for Coca-Cola (as loyal sons of Warhol, lord knows we would if given truck loads of cash), we can give you not a drawing or some music but an idea. It is an idea T.Whid and I have been kicking around. It might be the idea that “sets the tone for a new generation of global creators.” Here it is…

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