Back in 1999, I was sitting in a noisy club by myself watching the bar’s TV with the sound turned off. They had on what looked like some vintage 50’s propaganda cartoons that I had not seen before. As I watched, the scene cut from some cartoon war to an image of the globe. Coming out of the globe was a huge red banner that said something like “Save Free Television.” As the cartoon cut back to the war, I thought - ”wait… did that really say Save Free TV? Why would anyone need to save TV? It’s like saying save tall buildings. I should start a nonsensical digital campaign to save analog TV.”

And so came to pass MTAA’s first, and on this last day of TV, our most prophetic misunderstanding to date.

http://www.mteww.com/savefreetv/
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