Sarah Jessica Parker’s Pretty Matches shingle is teaming with reality factory Magical Elves to create a “Project Runway”-type show for the art world.

Potential skein would pit a dozen aspiring artists against one another, following the group as they attempt to produce various kinds of artwork — from painting and photography to sculpting and industrial design. Pieces would be rated by a panel of judges, as well as by the contestants themselves.

Read all about it on Variety.

And this looks like the real deal (not some half-baked attempt on a network that no one gets) — it’s got real TeeeVeee execs behind it! It’s currently a notion that needs money to be worked into a concept and then later it may become an idea.

(Oops, didn’t mean to step on the Kriegspiel announcement — sorry.)

m.river adds - “art-world runway” Ick. This is the a black hole result of the strike.

t.whid adds
I actually like Project Runway LOL.

But, seriously, any artist that allows a bunch of teevee execs and producers to control how they appear in the media is taking a huge gamble. You would think that a contemporary artist would know better. On the other hand, it seems like the biggest dorks from these reality shows go on to infest our television sets for years to come — so what do I know? permanent link to this post